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www.creatoriq.com

How CeraVe Became a Skincare Staple for Gen Z Influencers
Thanks largely to Hyram's popularity on the Gen Z-friendly platform (the skincare influencer has 6.8M followers), CeraVe products have become a 

www.cnn.com

TikTok turned this skincare brand into a cult favorite | CNN Business
That's largely thanks to skincare influencers like Yarbro popularizing it through TikTok, the new beauty guru for younger consumers. CeraVe is 

www.instagram.com

CeraVe Skincare (@cerave) • Instagram photos and videos
cerave · NEW's profile picture. NEW · Winter Skin's profile picture. Winter Skin · Acne's profile picture. Acne · Sun's profile picture. Sun · Acne Q&A's profile 

www.coynepr.com

CeraVe - Coyne PR
CeraVe deployed several media and influencer tactics to educate consumers on 

m.wirtualnemedia.pl

Papaya Films przygotowała amerykańską kampanię L'Oreal
Dom produkcyjny Papaya Films New York we współpracy z Ogilvy Health New York przygotował kampanię dla marki CeraVe, należącej do koncernu 

wwd.com

How CeraVe Sold Out Thanks to TikTok – WWD
Begley attributes CeraVe's rise to numerous factors, including — in 2020 — Gen Z skin-care influencer Hyram Yarbro on TikTok (with almost 7 

www.nytimes.com

Hyram Yarbro, Gen Z Whisperer, Can Make or Break Your Skin Care ...
and CeraVe, a drugstore brand — two of the influencer's go-to's.

britishbeautycouncil.com

How TikTok Turned CeraVe into a Cult Brand : The British Beauty ...
The shift in CeraVe's new cult status is largely thanks to TikTok social skincare-care influencer, Hyram Yarbro. Yarbro's account on TikTok 

www.linkedin.com

Adam Kornblum - VP, Head of Global Digital Marketing for CeraVe ...
The second game became a Barnes & Noble bestseller thanks to social, influencer, search, and e-retail/retail strategies. Brought the entrpreneur spirit and 

www.cerave.com

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