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www.voguebusiness.com

With Zyper investment, VCs are betting on “influencer fatigue ...
So she founded Zyper, which aims to connect brands with “super fans” instead of paid influencers. The company identifies the top 1 per cent of a 

www.ycombinator.com

Zyper: Recreating social networks for brands. | Y Combinator
Zyper is a machine learning-led community marketing tool that enables brands to identify and engage with the top 1% of their social following, turning them from 

www.instagram.com

@zyper • Instagram photos and videos
You don't have to be an 'influencer' to collaborate with the brands.

medium.com

The Next Chapter for Zyper Today we're announcing that our team is ...
While this means we'll no longer be working on Zyper, we're excited to continue to bring people together and serve communities at Discord.

techcrunch.com

Zyper, the marketing platform that connects brands with their ...
Atherton has long-argued that traditional influencer marketing 

www.businessinsider.com

A Former 'Made in Chelsea' Star Raised £750,000 to Help More ...
Zyper says it uses its algorithms to identify influence on a 

talkinginfluence.com

Move Over Traditional Influencers: It's All Down to "Super Fans ...
Product loyalty is the new brand loyalty, according to Zyper, which connects brands with super fans and not professional influencers.

wwd.com

Zyper, Amber Atherton Identify The New 'Influencers' – WWD
Amber Atherton founded Zyper to help brands identify a new type of "influencer" — the customer.

sourcingjournal.com

Zyper Raises $6.5 Million Series A to Disrupt Influencer Marketing ...
Founder Amber Atherton thinks Zyper's community-focused model connecting brands with superfans could cure the ills of influencer marketing.

www.glossy.co

Zyper CEO Amber Atherton: 'We've reached peak social' - Glossy
When marketing platform Zyper launched two years ago, brands were just starting to work with influencers and micro-influencers had barely 
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